Refreshing Identity

Renault

When Renault began its re-branding programme they were looking for a partner to develop a unique, coloured material that would reflect its identity powerfully through signage applications at the company’s dealerships
throughout Europe.

Renault’s corporate identity is characterised by a distinctive pearl grey – a colour that is difficult to duplicate, particularly when achieving optimum light transmission is also key. But the combined talents of the team at Lucite International led to the creation of a completely new shade of Perspex® from Lucite® - Secret Sign Grey’n White, which has now been transformed into the seven letters of the Renault brand and installed Europe-wide.